Sent: Tue, June 28, 2011 10:21:45 AM
Subject: Online Marketing Tips
Despite being relatively new to the marketing scene, mobile marketing is making its mark as a method with extreme potential. Since mobile marketing is not well known as of yet, it is important to find all the facts about this strategy. Here are a few things that you should look at before getting started: continue reading…
Quick! Answer this question: What do you think of when you hear the term “relationship marketing”? If the only things that came to mind were your local business networking group, local chamber of commerce, or service club, you might not be aware of new strategies in 21st century relationship marketing. There is nothing wrong with any of these organizations, but if your relationship marketing efforts begin and end with them, you are not only operating under the old rules of relationship marketing, you are stuck in the 20th century. 21st century relationship marketing makes active use of Web 2.0. continue reading…
Business planning for a new online business can be tricky. Often, the businesses struggle along, unsuccessfully, for a period of time–so it’s important in the beginning to keep the operation lean. However, while Internet businesses often start off slow, they can (thankfully) explode with revenues and profits, which means that suddenly the web-based entrepreneur has all sorts of good problems and puzzles to solve. Read more…
Mobile marketing is marketing directly to consumers through SMS messaging, leveraging the growing number of mobile phone owners and users. Mobile (or text) marketing is predicted to be the next major global technology phenomenon, and to a certain extent it is already used across Europe and Asia by businesses of all sizes to deliver targeted marketing messages on a wholesale scale.
The US is surprisingly far behind when it comes to utilizing available mobile technologies. While the Internet is very much the domain of US business, in mobile communications the US seems to lag some way behind the rest of the world. There are 36 countries in the world that have over 100% per-capita usage of mobile phones, including many otherwise poor and indebted nations. The US, for whatever reason, isn’t one of these countries. continue reading…
A potential customer has just opened up your web site. They see a fancy introduction that grabs their attention. The little video sparks a laugh, and they stay on your site to find out more about your business. After getting through all the fancy animations, he or she is greeted with a beautifully-crafted home page with killer copy that keeps them reading all the way to the end. After the novelty of the menu animations and the gorgeous background wears off, your customer sits – thinking. He or she has no idea what to do next. Your site needs a very clear call to action.
If you visualize a given situation in a positive light, you’re likely going to see the possibilities rather than the failures. These possibilities might end up being the driving force that will keep you focused and moving towards your ultimate goal. Once you stop working with a particular goal in mind, you might as well look for something else to do. continue reading…
It is of great importance that your visitor “see” the bargain within your offer. There are ways to enhance this perception. People often observe sales pages with a “what is in this for me” mindset. Your offer needs to clearly show them what is in it for them.
When someone does form their first impression about your site, would you not want it to be a good one? When we present our product or service to visitors, it is vital that they see the value within as important as their desire to improve themselves.
One of the most frustrating aspects to business is when you have all the marketing tools your business needs, perhaps even some your business does not need and yet you still see no results. You may even be spending time and effort marketing your business and yet conversion ratios and traffic remain constant or even drop. The reasons why marketing plans fail are numerous however; one of the primary reasons is that it was not the right marketing plan.
So without further ado, let’s get down to the 4Ps on marketing theory and how you can integrate them within your business.
A website without traffic is like a city without people. It is wasted, as the sole purpose for it being created was for others to use it. Therefore, you need to spend as least as much time building access routes to your website, just like roads are built to a city, as you spend on the design of it, and the content for it.
You probably already know about the general methods of getting people to visit your website, so only a brief mention will be given to them here. Essentially, all traffic come from one of these three sources…
List building is one of the most profitable online ventures that you can ever get into. And if you are already making good money through your website, adding list building and an email marketing management solution into your arsenal might give a good boost to your income earning potential.
This is because a list is a very personal and direct way of communicating with your potential customers. You are conversing with people straight through their email inbox. For a short period of time, you likely have their undivided attention as they are reading whatever it is you have to say or offer them. With a good email marketing management software program, you can introduce each email with the name of the recipient. This personal level of communication is not possible with your more ‘traditional’ forms of advertising.
Creating a good website is not an end of the task. Rather, it is just a beginning. All efforts should be taken to make a website attractive and user friendly. Supposing that all strategies are adapted to drive maximum traffic to the website, will that be sufficient to maintain traffic and visitors regularly?
A visitor may land up on the website or a web page after clicking some or the other link from the hubs, blogs, articles and other networking sites. But will that ensure that he stays navigating on the site for some time? Will a visitor like to come back to your site again and again?
1. There are over 400 million active Facebook users and over 50% of the users login everyday. This means there is a huge, global audience to market your company to.
2. Facebook is a great place to distribute information about your company including events, photographs, videos, articles, blog posts as well as your business hours and contact information.
3. Social networking sites like Facebook allow you to connect with your customers on a personal level.
In the online marketing world content is still king. Marketers need to have teasing and effective content on their web sites, in their email newsletters and on social media to attract customers and brand followers. Valuable and relevant content is what makes people subscribe to your newsletter, click a link and become customers.
However, creating content can be tough, whether you’re a writer by trade or not. After all, there are literally billions of pages online, many well written, some trying to convert readers to buyers, and some successfully using the web as a business portal.
The value of a mailing list is not in its word of mouth power. It is not in the indirect sales power, either. The value of a mailing list rests on its ability to convert readers into buyers, subscribers into clients, and interested parties into long-term customers.
If your mailing list is failing to do this, you are missing out on the potential for greater long-term sustainability for your business.
Many online businesses and internet marketers have already realized the importance of article writing and distribution in recent years. Especially with the recent increase in the number of people and businesses competing for online attention, article marketing has become even more prevalent for those looking to increase their brand exposure online.
Though most would rather not pay huge amounts for promotions and advertising for their online marketing business, there are often circumstances when they have to pay in order to get their desired result. In these cases, it’s smart to choose a solution that is geared solely to driving targeted traffic to their website. The object is to recover the money spent on advertising by turning some of these new visitors into customers.
Is your business website gathering cyber dust? Do you wonder why you even bothered creating a website in the first place? If you answered yes to either question, then you may want to consider utilizing the services of an internet marketing consultant.
An internet marketing consultant can help you brush the digital cobwebs off of your business website. It’s worthwhile to get help from someone who understands internet marketing, and knows how to help you build a strong online presence. Why? Because if your website isn’t helping you build your business, you’re wasting a golden opportunity.